wfp:2 drafts, designs, develops and programs
websites and interactive media concepts for
affiliated groups, companies and organizations.
"Who should you draw to your websites and why? How will visitors reach the site? What is the first thing they should find on your site?" These are just some of the questions that we will ask you at the beginning of a draft.
Website planning begins with frequently neglected editorial points such as a simple, descriptive web address or the representative mix of contents that should be presented as a short overview of topics on the homepage. A thorough strategy and planning phase will have a positive effect on all other steps of the project and will automatically yield numerous advantages such as user acceptance and readability for search engines.
Our websites may be elegant and contemporary, but at the same time their design is the key element for simplifying and structuring complex data, and is thus primarily in line with the needs of the visitor. Images, icons and colors are never ends in themselves. Instead, they always transmit the messages of our clients and support the user in his/her orientation. In this regard, it makes no difference to us whether we are adapting an existing corporate design or developing a new, self-contained design ourselves.
Out-of-date websites run the risk of no longer fulfilling the constantly evolving requirements of browsers, search engines and user standards. Our developers are always up-to-date when it comes to the latest standards and methods, from AJAX and CSS all the way to XHTML etc. For us, being on the cutting-edge and recognizing trends is not a chore, but rather a challenge we thrive on. Consequently, our websites are always exceptionally flexible and scalable, for example in terms of language versions and incremental expansion.
Understandably, sooner or later everyone wants to take advantage of the opportunity to coordinate news and contents on their own websites directly. For both, high-traffic portals with millions of visitors as well as smaller websites, we and our clients value the cost benefits, flexibility, expandability and stability of the open-source editorial system TYPO 3 – it is also our solution of choice for well over 50 current installations.
Whether or not a search engine will find a website depends on many different factors: Can robots sort your contents easily? Are the web address, site description and meta terms in line with the site contents? Is the site linked to other, related websites? The observation of these and many other rules for search engine optimization lays the foundation for a well-positioned site in the search environment. We take all of this into account when we develop every single website. We monitor both, search results and the competition and, if necessary, we recommend strategies to make your websites easier to find.
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